Personal Branding

Every day, people form an opinion of you before you say a word, in every meeting you attend, every project you deliver, and every message you send. Most professionals leave that impression to chance.

Personal Branding for Career Success is a proven solution at Fortune 500 companies. It is a live, interactive workshop that gives you a deliberate, repeatable way to define, articulate, and own your authentic value, so you’re known and remembered for the right things, by the right people. Participants get hands-on time to draft a real personal brand statement, direct coach feedback on that draft, and a simple process for gathering honest input from people who know their work. AI plays a role too, but only as a thinking partner. The judgment, the values, and the final words stay yours.

Best For

Professionals at all
career stages
(Up to 50 Participants)

Format

Live-Virtual
via Zoom
(Custom In-Person Available for Teams)

Duration

Single Session
(3 Hours + 10 Minute Break)

Who Should Attend

  • Individual contributors and rising professionals who want their work recognized accurately and consistently, and will not be overlooked in favor of louder voices.
  • Leaders and career-changers ready to define a clear, authentic value proposition before their next move, review, or introduction.

    What Participants Gain

    • Self-Awareness: Gain clarity on your strengths, values, and what genuinely sets you apart from your peers.

    • Goal Clarity: Walk away with a clear direction you can speak to with confidence in any conversation.

    • Visibility and Presence: Learn to earn recognition for what actually matters, not just who talks the loudest.

    • Differentiation: Build a real, specific reason people choose you over an equally qualified colleague.

    • Career Control: Take the driver’s seat for what happens next in your role, your projects, and your reputation.

    • AI-Enhanced Reflection: Use AI to spot patterns and pressure-test your words while keeping the judgment.

      What Participants Will Receive

      • You will produce a Personal Brand Statement: A completed first draft of your personal brand statement, written in the session with direct coach feedback on what’s working and what isn’t. 
      • You will receive:
        • Capability Guide to continue your Personal Branding work: A two-page printable reference covering the core framework, the 4-step path to finalizing a written statement with honest feedback from others.
        • AI Prompt Library: A list of copy-and-paste prompts that turn AI into a thinking partner for drafting, refining, and pressure-testing your statement, never a ghostwriter.
        • A Shareable Certificate: recognizing your completion of the program, ready to add to LinkedIn.

      Program Agenda

      • Part One, What It Is and Why You Should Care: What personal branding means, why perception becomes reality, and why the human element still matters.
      • Part Two, Where to Start: The four building blocks of a personal brand, and the raw material you already have to work with.
      • Part Three, Write Your Personal Branding Statement: A hands-on exercise to draft your statement, direct coach feedback, and AI as a thinking partner, never a ghostwriter.
      • Part Four, How to Get Your Brand Out There: A practical system for building your network, your visibility, and your reputation so your brand shows up consistently.
      • Part Five, Tips for Career Success: Ten practical habits for standing out and staying relevant, closing with one thought that has nothing to do with branding at all.

      Session Schedule

      • Choose from 5 date options. During registration, you can select the session that works best.
      • 2027 – February 4
        2027 – April 29 
        2027 – September 9 
        2027 – October 14
      • All sessions meet from 11:00am–2:00pm ET via Zoom.

      Still Have Questions?

      About the Program Experience

      Through guided self-reflection, a hands-on writing exercise, and direct coach feedback, participants leave with more than theory, they leave with an actual first draft of their own personal brand statement, plus a clear process for testing it against how others really see them. The session includes a short break and dedicated time to work with AI as a thinking partner, never a replacement for your own judgment.

      • The workshop is delivered live via Zoom for a single 3-hour session.
      • Cost is $300 per participant.

      Please contact us if you’re interested in a private session for your organization or team.

      Your reputation is already taking shape. This workshop helps you shape it with intention by clarifying what you stand for, expressing your value with confidence, and building a personal brand that opens doors to the opportunities you want.

      – Course Registration –

      Upcoming Dates

      Feb 4 – 2027

      Available

      Live via Zoom

      English

      $300 USD

      Apr 29 – 2027

      Available

      Live via Zoom

      English

      $300 USD

      Sep 9 – 2027

      Available

      Live via Zoom

      English

      $300 USD

      Oct 14 – 2027

      Available

      Live via Zoom

      English

      $300 USD

      Please contact us if you are interested in bulk enrollment packages or scheduling a customized class for your organization.

      – Course Registration –

      Upcoming Dates

      Session times:
      11:00am–2:00pm ET

      Feb 4, 2027

      $300 USD

      April 29, 2027

      $300 USD

      Sept 9, 2027

      $300 USD

      Oct 14, 2027

      $300 USD

      Please contact us if you are interested in bulk enrollment packages or scheduling a customized class for your organization.

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