Selling With AI
Selling with AI is a practical three hour course that helps sellers use artificial intelligence to prepare smarter, understand customer situations more accurately, and apply enablement messaging with greater precision. Rather than using AI to script conversations or generate generic outreach, the program teaches sellers how to use AI to understand industry forces, company constraints, and role-specific pressures before meaningful customer interactions begin.
Participants learn how to improve preparation, ask better questions, reduce unsupported assumptions, and adapt more effectively in live conversations. The result is stronger early-stage sales interactions, more consistent use of enablement strategy, and better judgment in the field.
Logistics
FORMAT
Live virtual or in-person
LENGTH
3-hour interactive workshop
AUDIENCE
B2B sellers, SDRs, AEs, customer-facing teams, sales managers
LEVEL
Early career to experienced sellers
DELIVERY
Public enrollment or private team cohorts
Outcomes
Participants will leave able to:
• Use AI to research accounts, industries, and roles more effectively
• Distinguish real customer pressures from surface-level narratives
• Apply sales messaging with better timing and relevance
• Prepare questions that invite learning rather than assume answers
• Reduce overreliance on AI-generated outputs and unsupported assumptions
• Improve adaptability and confidence in early-stage conversations
AI can transform sales from a numbers game into a precision practice, turning better research, sharper insight, and timely signals into more relevant conversations and stronger results. LCS teaches you how to apply these tools deliberately, so insight becomes action and effort turns into measurable growth.
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